I build websites people remember, and the systems that run my studio.

Art direction Conceived and refined the studio’s visual signature, an animated sphere that shoots out rays of light, balancing sharp impact with calm minimalism. I approved it after three passes.

Motion design Set strict animation rules for calm, legible, seamless movement, with no jarring scroll effects.

Typography and colour Paired Schibsted Grotesk with Martian Mono and gave each colour a clear role, a rose sun for the brand and a blue moon for the care plan.

Quality control Tested on real devices before launch, found layout and type faults in my own iPhone recordings, and held the videos to master quality.

End-to-end management Guided the project from the first conversation to launch, ran the client side and directed the build.

Brand refinement Kept her core brand and her own photography, and turned down serif headlines to keep the look modern and clean.

Visual curation Chose her portrait after two rejected versions, so it sits naturally in the site’s greys.

Interactive map Kept the original drifting map with its teardrop pins over a redrawn version, because it was the more polished one.